Archive for the ‘Life Sciences’ Category

Digital Transformation – Resolution or Goal?

Many people around the world are looking forward to celebrating the upcoming New Year. Making resolutions is a common tradition and yet many of us have had mixed success when it comes to achieving the transformations we intendtransformationed. Why is that? I believe part of it can be attributed to confusion over the difference between a resolution and a goal.

To me, a resolution is aspirational and about having the will and desire to achieve a new or better “state.” It’s long-term in nature. On the other hand, a goal is concrete and clear about what needs to happen by when. By accomplishing goals consistently, the desired new or better “state” can be realized.

This interplay between resolutions and goals can be seen when looking at the buzz about “digital transformation.” The key drivers of digital transformation include profitability, customer satisfaction, and increased speed-to-market. Given this, is digital transformation a resolution? A discrete goal? And, what can we do in 2017 to ensure more than mixed success?

Digital Transformation is a resolution

The term, “digital transformation” by itself seems a bit nebulous. To me, digital transformation is a long-term effort to get to a better state. In Life Sciences, this may include becoming more patient-centric to support all aspects of the patient’s health and well-being, leveraging technology to make quicker, better decisions, and staying better connected and informed. Being able to articulate where the organization is going and why is critically important so that employees, partners and other key stakeholders can understand why action needs to be taken.

All sorts of reasons are given for embracing digital transformation. I think this description from an article in InfoWorld sums it up, “…if you’re not doing it, your company will die and you will lose your CIO or IT leadership job. You’ll — shudder — be disrupted! Or fail the wrong side of the Innovator’s Dilemma.” Certainly, part of digital transformation is ensuring that companies are not disrupted by more nimble competitors. But is that it?

Goals turn the invisible into the visible

Business competitiveness and longevity is still nebulous and not enough to enable transformation. Tony Robbins says, “Setting goals is the first step in turning the invisible into the visible.” By understanding where your organization is at today, companies can assess the areas of biggest impact, highest levels of barriers or risk and create a plan for how best to achieve digital transformation.

In Life Sciences, many organizations have digitized their former, paper-based processes. While this might have driven new levels of speed and efficiency in the past, it doesn’t necessarily mean that the process itself is currently the most efficient. With the expanded ecosystem of partners and stakeholders involved in managing the lifecycle of a drug, processes are more complex and span more systems.

Transformation affects people, processes and technology. It’s a continuum whereby each organization is likely at a different place on one or all of these factors. If you aren’t sure where your organization falls, check out this online digital assessment tool.  It can help you get a better understanding of where you fall on the spectrum of digital transformation.

Goals must inspire action

Recently, Rohit Ghai, President of the Enterprise Content Division at Dell EMC, gave his take on digital transformation in Life Sciences. When asked about why Life Sciences organizations are embracing digital transformation, “to survive” was definitely on the list. However, he also said that they are doing it to “thrive.” To watch the video, click here.

People in the life sciences industry typically want to help improve patient outcomes. They want to have an impact on improving people’s health and well-being. In some cases, the drugs, devices and products they work with are lifesaving. Therefore, it’s imperative that all key stakeholders understand how their specific goals can combine to positively impact not only their department, company and industry but the larger human condition. To quote Tony Robbins again, “People are not lazy. They simply have impotent goals – that is, goals that do not inspire them.”

What you need is a plan of action

To quickly recap: Digital transformation is the resolution. Goals must be set to enable transformation. transformationThese goals must tie each stakeholder’s part to a larger effort that inspires people to take action. And goals are….pure fantasy unless you have a specific plan to achieve them (says Stephen Covey.)

In the paper, “The Future of Pharma is Digital” published by Gartner Research, the research showed that many CIOs and IT leaders are having trouble either identifying value that can be delivered digitally, developing the right digital strategies to enable execution or struggling to align with potential digital stakeholders without taking on too much risk. Gartner identifies four steps that can be taken to prepare for the future and identifies the seven burning issues that need to be addressed in order to be successful.  This may help provide some direction for those grappling with these challenges.

Making Your Digital Transformation Resolution Stick

As you think about your own personal resolutions for the year ahead, also think about your professional goals. If you are a Leader in a Life Sciences organization and digital transformation is part of your “new or better state” in 2017, think about the steps you need to take to articulate the vision, convey the rationale behind it, socialize it with your key stakeholders and make a clear, actionable and measurable plan. For others, gain a clear understanding of how your work directly supports these large initiatives and the positive outcomes it can generate. And for everyone, feel free to leverage the resources provided in this blog:

Momentum Barcelona: Where a Spark Becomes a Fire

Chris McLaughlin

Chief Marketing Officer, Enterprise Content Division. Follow @cc_mclaughlin

Momentum Barcelona,

After every Momentum, I am given the unenviable task of trying to recapture each amazing iteration of this event in vivid detail, to effectively recount the keynotes, the various breakout sessions, and all of the fun and community that make Momentum such an amazing event for our customers, our partners and, yes, our employees. So, while it may be nearly impossible, let me take a moment to relive Momentum Barcelona and to celebrate the return of this great event to Europe.

For those of you that were unable to join us for Momentum Europe, I’m truly sorry you weren’t able to experience the incredible atmosphere and beautiful location that is Barcelona. What an incredible city in which to host our Momentum Conference, full of history, life, vitality and, of course, never-ending fun. I can’t think of a better backdrop for an event that celebrates our customers and their successes with our technology.

And, to the more than 800 registered attendees and, in particular, our customer and partners, I want to simply say thank you for sharing the experience with us and helping to make it an event that practically defies description.

Before I get into the highlights of the conference, I also wanted to share with you an observation that our President, Rohit Gsparks, Momentum Barcelona, hai, and one of our partners from Informed Consulting made together during one of the sessions this past week. The two shared a view that the team from the Enterprise Content Division has long had an undeniable spark, a spark that seems to burn even brighter during important times like Momentum, and in particular, Momentum Europe.

You see, at events like Momentum or our Customer.NEXT roadshows, we are at our best, surrounded by the customers and partners that have made ECD great. We are with our “community.” Better yet, we are amongst friends. During these moments, this ECD community has achieved incredible success, building upon the present and always looking forward to the future. The reason is clear: it’s because each of us – customer, partner and employee – shares a common goal, as well as the commitment to see one another succeed, to realize the incredible value that organizations can achieve working with our technology. This is the spark we experienced this week, one that has continued to burn brightly through all of the years and across every Momentum.

And, as we look toward the end of a very eventful year, we’re also looking toward the amazing opportunities that lie before us to fan this flame into an even bigger blaze in the years to come. Perhaps never before has the name Momentum been more appropriate for our conference, or for our organization. This is evidenced by all of the activities and announcements that accompanied this year’s Momentum Europe.

As you likely know, at ECD, we are focused on digital transformation and enabling our customers to achieve true competitive advantage in this digital age. You probably also know that much of the rest of the industry has recognized our vision and is now beginning to share our understanding of the importance of enabling transformation. However, unlike many others in the market, ECD has continually delivered on its promise of providing a complete content strategy and set of solutions that will enable our customers to achieve their transformational goals.

At Momentum Barcelona, we launched groundbreaking new solutions, including new LEAP apps and the LEAP Platform, as well as the next release of InfoArchive, InfoArchive 4.2, which brings exciting new capabilities for our Financial Services customers (on the heels of the recently announced InfoArchive 4.1/Clinical Archiving 2.0). We also provided a number of exciting updates to our Documentum products that make them easier than ever before to deploy, upgrade and manage in hybrid environments. Finally, we shared updates on a few of our industry solutions, designed to meet specific vertical needs, including new features in the Dell EMC Documentum Asset Operations 2.1 that offer compelling opportunities for the Energy and Engineering industries and Dell EMC Documentum Life Sciences Suite 4.2 , which now provides support for medical device documentation, as well as enhanced features for pharmaceutical organizations.

And this is really just the beginning. Momentum Barcelona 2016 also featured three entertaining keynotes, starting with the opening keynote with Rohit, Muhi Mazjoub from OpenText, and three customers who shared how our products are enabling their digital transformation. Our second keynote included two analysts from IDC, Roberta Bigliani and Max Claps, and focused on key trends in Digital Transformation. And the climactic, closing keynote featured Rohit and noted futurist, Beau Lotto, who offered an exciting vision of things to come.

Other highlights of Momentum Barcelona included:

  • 750+ Labs completed, with customers working directly with our technology
  • 748 #MMTM16 mentions
  • 439 Momentum app downloads
  • 300 attendees at our Momentum Partner Summit
  • 200 Hack-a-thon participants
  • 200 Partner Summit attendees
  • 146 trees planted
  • 87 LEAP personality quizzes completed
  • 65 hours of Product & Industry sessions
  • 54 1:1 meetings with media and analysts
  • 33 Life Sciences user group attendees
  • 30 Genius Lab sessions with our Professional Services team
  • 26 customers speaking in sessions
  • 25 partner sponsors
  • 9 Mo & Tim videos recorded
  • 8 sessions dedicated to LEAP
  • 6 partner innovation award winners
  • 1 President’s Award winner for Customer Satisfaction
  • And, just so you don’t get the impression that we were all business, one surreal party. Perhaps I’ll just leave it at that, but if we ever see each other in person, you can ask me privately for more details.

But, for those of you who may already know those details, our valued customers and partners, thank you again for being with us at Momentum Barcelona. If we missed you this time, we sincerely hope to see you at one of our future events. It’s a very exciting time for ECD and we can’t wait to share it with you. The spark has ignited, the flame is growing higher, and there is room around the fire for everyone.

Congratulations and thank you, everyone, for a fantastic Momentum 2016 in Barcelona!

Life Sciences: Information is the Next Big Thing

Rohit Ghai

President of the Enterprise Content Division at Dell EMC. Follow @rohit_ghai

Latest posts by Rohit Ghai (see all)

Before the digital era, the Life Sciences industry was all about the “next big thing” – the next drug, the best medical device, the new technology for procedures. While this is still the case, organizations are now also looking for the “next big thing” inside their existing information – to discover new strategic indications and uses, see patterns via analytics, and much more. But this means they must have control of, and visibility and access into, their content.

By putting content into the right context, organizations can unify end-to-end processes and tap into the value of content throughout the process, resulting in better business decisions, faster time-to-market, and higher-quality products and customer service. This is the essence of digital transformation.

Mike Shanler, Research VP from Gartner, says that at its most basic level, digital transformation is about getting away from “paper-based decisions”.  I believe digital transformation is also about letting technology to do the heavy lifting to make digital decisions faster, easier and more impactful. (Mike and I both speak in detail about Digital Transformation and Life Sciences in the video below).

Life Science organizations may need to embrace digital transformation more than any other industry, due to the complexity of their end-to-end processes, the rigorous regulatory requirements imposed on them, and frankly, because often lives are at stake. The Life Sciences industry has probably the greatest motivation – and perhaps the biggest responsibility – to ensure that they’re digitally transforming today to improve patient outcomes, while improving the bottom line.

Digital transformation has a multi-faceted impact on Life Science organizations, such as:

  • For Clinical, it helps companies bring information together to help make quicker go/no go decisions and apply analytics to clinical data to help discover new indications for existing drugs
  • For Regulatory, it enables businesses to more quickly create, review and approve regulatory content and submit to agencies to speed up approvals, as well as provide a single view of all regulatory interactions associated with a submission
  • For Quality, it gives organizations visibility into understanding whether a change to manufacturing (specs, methods, vendors etc.) creates a need to re-submit to agencies

Ultimately, if Life Sciences organizations do not remedy these issues through digital transformation, they will be disrupted by organizations that have transformed and will beat them to market.

We provide value by helping customers all along the digital transformation continuum. Whether the focus is on clinical, regulatory or quality, we can addresses today’s challenges with a suite of offerings that meet today’s demands and allow for expansion and scalability. This also enables organizations to realize the value achieved on a smaller scale, while laying the ground for the future.

So where do organizations begin the process? How do they identify exactly where they are on this continuum? To assist with this challenge, we offer customers a Digital Maturity tool that informs them as to how far along the organization is in the process of digital transformation and their readiness across the areas of People, Business and IT. This helps to define how mature they are in each area, where the low-hanging fruit is, and what will have the most impact to the business.

As with any major change in an industry, digital transformation will have winners and losers. Those who are willing to tackle information as “the next big thing” and address it head-on will reap the benefits. Even in highly regulated industries like Life Sciences, digital will be the path forward. So it’s critical to ask your organization, “Are we ready to transform?”

 

Partnership Transforms Everything at #MMTM16

Jim Nelson

Worldwide Head of Partner Business, Enterprise Content Division, Dell EMC

Latest posts by Jim Nelson (see all)

We’re getting ready to kick off our Partner Summit at Momentum Europe in Barcelona today, and I’m excited to be spending time with our European partners and team, discussing the opportunities ahead. It’s one of the things I love about heading up the global partner program – partnership transforms everything – and with Digital Transformation as a key theme of our event, the timing for these discussions couldn’t digitized-world-1be better.

In another post, I’ll share some key takeaways from my partner interactions, but for now let me share some of the ways our partners are driving transformation. Below is some of the exciting news they’re announcing as part of their Momentum participation:

Life Sciences Transformation

Informed Products today announced the release of two new products, both designed to help transform the Life Sciences industry. A great complement to our recently announced Documentum Life Sciences Solution Suite 4.2, these Informed Products share our focus on making transformation easier, faster and more cost effective, while maintaining compliance. Informed Products’ SharePoint for Life Sciences (SPA4LS) takes the SharePoint integration with Documentum one step further by (more…)

Three Pillars of Digital Transformation – Efficiency, Usability and Insight

In my previous blog, It’s Not About the Pill. It’s About the Patient, I asked if digital transformation was just a buzzword and if not, what did it mean? I talked about leveraging both existing and real-time information to gain insight, make better decisions, unify and speed key business processes and to engage with customers in a way that drives business value and customer loyalty.

At our recent Customer.Next event (which are great events that you shouldn’t miss!), I gave customers a quick peek at the newest release of the EMC Documentum for Life Sciences solution suite, which is now available. In this release, the four major areas of enhancements were all focused on three things – efficiency, usability and insight. 3-pillarsWhy? Because to transform, companies need to set a solid foundation for driving process efficiency, ensure that workers can easily get their jobs done and derive actionable insight to help make informed decisions, allocate resources and continuously improve. These three things are foundational “pillars” of digital transformation. Let’s take a closer look….

Pillar #1 – Driving Process Efficiency

Life Sciences organizations are tasked with maximizing efficiency across the full drug lifecycle. Bringing safe, high-quality drugs to market faster at a lower cost requires unifying processes that extend across domains, divisions and external partners. It requires the ability to link and seamlessly share documentation—the critical element inherent throughout the drug lifecycle.

Unfortunately, what we often see is organizations who are managing a myriad of disjointed systems, often gained as a result of mergers and acquisitions. Many are custom applications designed for specific departmental needs. In this situation, companies can benefit from asking themselves a couple of questions:

  • Why introduce unnecessary complexity, inaccuracies and risk to business processes by exporting and importing content from one system to another?
  • How to you rationalize the data models of each system to help unify processes across systems, eliminate duplicate data entry and ensure overall data accuracy and completeness?

In our newest release, we are driving process efficiency in a new segment of life sciences. Many of our pharmaceutical customers also market medical devices as part of their portfolio. Yet, because (more…)

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