We’ve all experienced it. You’ve done your preliminary research for a vacation, car or other consumer good. After reviewing the websites of the top brands, checking out available ratings and reviews, and checking in with friends and family who may have made a recent similar purchase, you’ve gained some clarity but you are still confused. On the surface, all the options sound pretty similar. This familiar consumer experience also holds true when searching for solutions in life sciences.
If you look at the competitive landscape for life sciences solutions, you see multiple, viable vendors. Yet, if you peruse their websites, you’ll see a pattern of familiar and similar messages focused on performance, scalability, access, ease-of-use, efficiency, configurability, compliance, control, collaboration and cloud. With so many vendors extolling similar benefits to customers, how do you ask the right questions and make the right decision?
With so many vendors extolling similar benefits to customers, how do you ask the right questions and make the right decision?
It’s never easy. Buying cycles for significant, mission critical applications can be a complex process. The key is to cut through the clutter. To make a good decision, you need to search deeper and increase your knowledge and understanding. In our recent Life Sciences Customer Advisory Board meeting, our conversations not only focused on the “what” but more importantly, on the “how.” Understanding “how” vendors are delivering their stated value is key to simplifying decision-making.
Here are some examples of the “how” approach to get you thinking. Instead of taking the claim of global scale and performance for granted, ask how. Instead of focusing on a single business process, look beyond it to determine how critical information flows in and out of that process….is there an opportunity to share or link content instead of having to import and export the same information across systems? If cloud is important to you, understand how you would deploy it. What type of cloud solution do you need – private, hybrid, or multi-tenant― or maybe some combination of all three? And, it would probably be good to know how the vendor will get you from your current solution to the new solution and how to address all the (soon to be legacy) data that needs to be retained and accessible.
At EMC, we want to answer your “how” questions. And, we suspect that there’s a lot we’ve been up to lately that you may not be aware of. Therefore, we are launching a video series called, “Betcha Didn’t Know We Did That.” These are short, snappy and fun video snippets that highlight some of the ways we’re redefining life sciences with the EMC Documentum for Life Sciences solution suite.
We hope these videos will catch your attention, make you smile but more importantly, highlight challenges that we’ve all grappled with. We hope these videos entice you to ask us questions, have deeper conversations with us and understand the how. Our first video is focused on the regulatory submission process. If you’re looking to bring control to this mission-critical process, take a peek below. Keep checking back for new videos and the start of new conversations.Together, we can redefine life sciences!
What would you like to redefine? Share your comments below.