How the Digital Era is Transforming Patient Experience

Simona Vellani

Simona Vellani

Sr. Marketing Manager, EMEA. Follow @VellaniSimona

Patient experience can be described in many ways. It can mean the way doctors handle the relation with their patients, but it also means how the clinical data are being managed in all the levels of interactions patients need to have with the healthcare system in a lifetime.

Technology is mature enough to help facilitate getting to a point where information is available (but also secured) for those who need to use it, in a specific moment: whether it is a nurse or a doctor in emergencies, or our GP on a regular basis, or a hospital clinician miles away from the country we live in.

This relatively easy concept has been hard to implement, and today with the digital society embracing all aspects of our lives, the paradox is that it seems to be even harder.

Data trapped into hospital applications, electronic booking of physical or virtual visits, the digital transformation of patient experiencewearable devices monitoring health parameters, social care communities are increasing the complexities on the “behind the scenes” systems that need to process patient’s data, while patients themselves are fostering a much higher simplicity on the front end apps and interfaces that need to use.

The 2 aspects (increased complexity on one side and simpler usability on the other) are not one against the other in the end: both can be accomplished, keeping in mind key aspects for success, among which the need of breaking information silos created by proprietary systems, leveraging consolidated international interoperability standards such as XDS and Dicom, and considering an omnichannel information management platform able to include all sources of data, also the new wave of patient generated data.

Patient experience is regularly impacted by the digital reality around us, and we all have an amazing opportunity in our hands to improve it, better engage those who are sick already, as well as keeping a growing segment of the population healthier longer.

In the recent IDC Infobrief on the Digital Transformation of Patient Experience, you will find how a new approach to Information Management can, and is already, transforming care delivery, and how to get there.

Happy reading! Be sure to share your thoughts on the IDC Infobrief with me in the comments below.

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