The Results are In! EMC Positioned as a Visionary

Bryant Bell

Bryant Bell

Leads product marketing for the Archiving & Pervasive Governance products in the Enterprise Content Division at EMC. Follow @bell2bry
Bryant Bell has spent over 19 years in information technology and services as a global market strategist and a specialist in GRC, eDiscovery and archiving. A past speaker at AIIM Bryant has provided insight on governance and compliant archiving. He has initiated governance eDiscovery and archiving programs with such companies as Wolters Kluwer, EMC, and Adobe. In his current role as Senior Product Marketing Manager for archiving and pervasive governance. Bryant is known as a passionate evangelist for compliant archiving as a method to unleash the value of information and transform the enterprise.

InfoArchive-320x250Application retirement and structured data archiving, why is this a topic you should be concerned about? According to the authors of the recent Gartner Magic Quadrant for Structured Data Archiving and Application Retirement, “By 2017, archiving in support of big data analytics will surpass archiving for compliance as the primary use case for structured data archiving.” They also forecast, “By 2016, 75% of structured data archiving applications will incorporate support for big data analytics.” This need for data and its value as a strategic asset is growing dramatically but the challenge is how do you expose it and still meet your compliance needs. This is exactly the challenge that EMC InfoArchive addresses.

“BMO Harris was able to realize an immediate savings of $5M per year with ongoing reductions. It’s had a great payback for us as well as meeting the regulatory requirements.”

So, I was absolutely thrilled on June 16th when I read the latest Magic Quadrant report from Gartner, Inc., a leading IT research and advisory firm, where EMC is positioned as a visionary for the second year in a row in its 2015 Magic Quadrant for Structured Data Archiving and Application Retirement report (published June 16, 2015). Why was I thrilled? I can give you several good reasons

First, I believe that to be positioned as a visionary two years running is an honor, especially when you consider that EMC InfoArchive has only been delivered as a software product for a little less than two years. According to the Gartner report, “Visionaries are forward-thinking, but their execution has not propelled them into a leadership position. These vendors are differentiated by product innovation…” In my opinion over the past year we have made great strides in our ability to execute on our sales and marketing. Our presence at EMC World and the interest we are generating in the market is a testament to this.

Second; stated in the Gartner report, “The desire to leverage archives as a secondary data store for big data analytics is driving the growth of the structured data archiving market.” and “The market is changing and expanding due to growth in data, application retirement, information governance and big data analysis opportunities.” I believe these market factors explicitly called out in the report highlight the positioning of InfoArchive from our integration with Isilon for greater compliance and creating a secure data source for Big Data analytics to our focus on including industry leading retention capabilities. In my mind, this validates that InfoArchive is positioned well and focused on the needs of the market.

Third; the report states that, “the growing use of Apache Hadoop, increasing data warehouse volume sizes and the accumulation of legacy systems in organizations are fostering structured data growth. These factors are leading enterprises to understand how to reuse, repurpose and gain critical insight from this data.” Again this is an area where InfoArchive is already achieving success. We have customers in health care and financial services where InfoArchive is helping them leverage and reuse their data to meet new business objectives.

All in all, I am proud of our positioning in the 2015 Magic Quadrant for Structured Data Archiving and Application Retirement report. For a young product we are performing well and we are extremely well poised to grow on the demands of our addressed market.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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