May is just around the corner! Most of the snow will be melted in those areas across the globe hit with record levels of the white stuff, and @EMC World will start the month. Sure, both things happen every year, but some winters have a bit more snow than normal, and some user events are much more impactful than others.
While many of my colleagues have been working on EMC World since June 2014, my role in the planning started back in October. I challenged my team to throw away conventional thinking and focus on a new question: “In a world where EMC.com, the community pages (ECN) and YouTube offer most of the basic information I need to research what’s going on in Pleasanton, what can we do to make #MMTM15 a truly valuable experience?”
We researched 5 years of session attendance, and comments. We looked at ratings not just from sessions to sessions, but from tracks to tracks. We talked to past attendees. And what we found (which wasn’t initially obvious) was that Continue reading